Personal Project · 2015

Project Goal

To design a seamless and enjoyable dine-in experience at McDonald’s, reduce waiting time in queue, and to inform customers regarding health facts of food at McDonald’s.



Research

To identify the challenges for building a good dine-in experience, I have visited several competitors, sketched user flow, and studied their strengths and weaknessess.

sketch

Challenges

  • Too many options-they're slowing me down;
  • Cannot just get what I always get;
  • I want to switch food items.
  • Waiting is too boring.


Ideation

Visual

This project provided me a great opportunity to study Google's material design. I have explored light, surface and movement of layers containing different information, and the visual hierachy created by the use of shadows.

Strategies

Personalized menu
Customize your meal
Easy Payment
Waiting is fun

Process

Sketchs and lo-fi wireframes

Hi-fi prototype